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Annika Sandberg
President/CEO

Annika Sandberg is an award-winning Interior Designer with proven skills in universal aspects of Interior Design, such as Sustainability Design, Cost and Scheduling Control, and Project/Team Leader Supervision and Management. Ms. Sandberg has found success completing projects within diverse real-estate development fields: from high-end Residential Design, Private and Investing Residential Design, and Multi-Family and Mixed-Use Development, to Restaurant, Bar, and Nightclub Design, Vacation Rentals and several Hospitality Conceptual Designs.

Born in Sweden, Ms. Sandberg lived and worked in Western Europe prior to moving to Los Angeles in 1991. She earned her FIDER Certificate from UCLA’s Interior and Environmental Design School, and in 1994, founded her first design company, Sandberg Design. As an accomplished FIDER-CIDA Certified, LEED GA, and Green Leader-certified Interior Architecture Designer, Sandberg is also the recipient of the prestigious Red Dot Design Team Award for her work on the St. Johns Multi-Family Development Project, located on the west side of Los Angeles.

Hospitality Turnkey, DBA Hospitality! Ms. Sandberg’s current company, was founded in 2013 after recognizing that to follow her passion and honoring her previous profession within and for the Hospitality Industry and market (working as restaurant/bar manager and several positions in the Hotel sector for several years throughout Europe) had become a priority that she could no longer be suppressed. She felt it was time to contribute and to serve her clients at this time, with her years of knowledge and experience in all areas of project development (residential and commercial) in combination with her previous experience in the hospitality industry along all the extra hours of classes outside the obligated curriculum during her student days at UCLA. Ms. Sandberg knew that to create design projects in today’s extremely competitive market of multi-family and hospitality projects, you have to understand all aspects of design i You have to think “outside the box” and recognize and understand the psychology of the end user – the client.

Soon after, the need for a collaborative to-trade resource showroom became apparent–which she followed in 2014 with the opening of Hospitality! located at the REEF (formerly LA Mart) in Downtown Los Angeles. This has become a space for the industry to be introduced to new materials, to recognize the importance of quality, and to get to know vendors and/or manufactures. The showroom is a space to visit, to buy, to learn and to have some fun during the many social networking events that are hosted throughout the year. It’s about honoring knowledge, understanding and expanding your network.

With over 20 years in the field, Ms. Sandberg’s versatile experience and knowledge of a wide array of techniques, diverse design influences, and collaborative sources that make her contributions to every project unique, outside-the-box, and trend-setting!

Areas of Expertise:

  • Hospitality and Multifamily Design
  • ADA (Americans with Disabilities Act) Applications
  • Psychology of Colors and Light
  • Surface Materials
  • Kitchen Design (Non-Commercial)
  • Design for Special Needs (Children and Elderly)
  • Lighting Design
  • Project Management
  • Budgeting
  • Western & Asian Art and Architectural History